6 Must-Have Pages For Your Signature Website


Success Resource Marketing understands that in today’s business world, every company needs a viable website displaying:

  • What you are selling and exactly who you are?
  • Why do people need your services and products?
  • How are your’s better than your competition?

Without these facts attractively presented on the World Wide Web, you are way behind your competition. Let’s break it down to six (6) “Must Have” pages for your signature website and how SRM can help you achieve these goals.

The Home page is most important. Sadly, this is the only page many visitors ever see! Don’t let this be the case with your site! If a visitor was sent to your page by referral, they are already “warm prospects” and will make an extra effort to engage with you via your site. Focus on first-time visitors instead.  They don’t know you or what you offer. They will spend no more than 5 seconds on your site unless you immediately answer these questions for them – First Impression – Proposition – Trust – Action.

The best Home page is one that effectively engages first-time visitors! First Impression! Let’s create an easy to navigate and informative Home Page together, complete with your logo. Idea! Include your Live Twitter feed, and include links to all your social media! Short page depth is best, giving your visitors the ability to go where they want to quickly, along with quality images that relate! Spoon feeding is the term that comes to mind!

The About Us page should introduce who you are and include personal business biographies of key officers, and don’t make each bio too long! Use facts not hype! How many years has this business been your specialty? Include professional degrees, certifications, industry awards and press. Make your visitors Trust in you and your ability to deliver on your promises.

FAQ page includes questions people ask you all the time, and will help clarify any concerns or perceptions people have about what you are offering. Perhaps include a link to your monthly blogs or Newsletter too. We recommend utilizing images on all pages to keep visitors interest.

Services/ Products page is where you ultimately want your visitors to go. This is an Action component of your website! It is time to make your Proposition and some money! If it is Products you are selling, create a Shopping Cart, along with an SSL certificate, and a merchant account with a payment gateway. Our company Success Resource Marketing can handle all this for you. As for services, describe exactly what it is you do for customers, including guarantees, discounts, insurance, bonding and results.

A continuously updated Testimonials page is for feedback from satisfied customers. Include three to five sentences from actual clients about their experience using your products and services, and how your products and services helped to solve their problems.

Contact page is the sixth Must Have page. It is time to connect with your future clients! Display company address, hours of operation, fax number and an easy to use form for visitors to send you messages. A subscription button is great for your visitors to opt in to your newsletter, and to create our own mailing list too!

Every project presents its own goals, audience, and opportunities. Our approach to creating great websites at Success Resource Marketing begins with a time-tested process that discovers and addresses the unexpected.

Let our team help your website make an outstanding and lasting first impression.

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We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.

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