How to create a Social Media Plan on Instagram and Facebook

How to Create a Social Media Plan

Creating a Social Media Plan for Instagram and Facebook is important for many reasons. Just creating the pages on social media and posting away willy-nilly is NOT the correct approach! A business needs to insure that there is a level of continuity on all social media platforms so you can begin to create brand recognition with your customers.

Agree that the types of posts your administrators will be creating must have a certain level of professionalism, and must be designed to create interaction as well. There should be a theme to all your posts, whether it is color, content and the all important #hashtags. Make then uniquely your own, yet immediately recognizable to your followers!

To start you must have a good website: Your website is the hub of your business and should look professional and showcase what you have to offer your customers. Your Facebook and Instagram pages will have links to your website, so keep it fresh and updated at all times.

A clear business model and plan: How are you making money? This sounds obvious, but many entrepreneurs don’t have a solid business plan and don’t understand things like the cost of goods or how much money they can (and should) allocate toward marketing via social media.

Understand what you should be measuring on Facebook and Instagram going forward; set up and track your goals. Plan on taking a few breaks throughout the year to assess and tweak your plan when needed. Plan on frequent postings, but do not overwhelm your followers.

Map out your long-term activity and marketing plan, along with an estimate of your potential outcomes. That way, you know what techniques you need to be learning or putting in place beforehand. How will you achieve your goals?

Make sure your logo is clear and insert into both (all) social media platforms. It should fit completely into the small space they have allotted for your profile picture.

Start planning what your #hashtags will be and use them from day one. If you’re creating new hashtags, consider the purpose of the tag you’re creating in order to use it effectively. Also research existing #hashtags in your genre that like businesses or potential customers are using to help steer new customers to your pages.  Hashtags are an effective way to increase the reach of your content but only when you’re doing it right. Contrary to popular belief, #hashtags are just as important on Facebook as they are on Instagram. Tag certain important people in your posts, causing them to want to share with their followers too. Think business-wise, allowing you to grab the attention of like-minded individuals within your friends, fans and followers.

You are ready to start posting now! If it all feels a bit overwhelming, Success Resource Marketing can step in and handle all this for you. We will tailor Social Media Marketing strategies specifically conceived for your brand and your audience. You’ll get fully supported and managed social programs that aim to attract new customers and increase your profitability.

Contact us to set up a consultation +1 (561) 634 0640 – MON–FRI 9AM–6PM and/ or email us at

Lastly, give yourself a pat on the back for doing what most marketers don’t do …create a social media plan in the first place!

About us and this blog

We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.

Request a free quote

We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.

Subscribe to our newsletter!

More from our blog

See all posts